> you can (de)serialize anything to and from JSON, so it's really not that hard
First, it is hard, especially in at least somewhat portable manner.
Second, serialization only matters if you cannot (storage, IPC) pass data around in-memory anyway. That's not the problem raised, though. Whatever the backing implementation, the plan, ultimately, consists of some instructions (verbs in parent) over objects (arguments in parent). Serializing instructions any other way than dropping non-portable named references requires one to define execution language, which is not an easy feat.
> The only thing you need to do is have a representation for the plan in your program.
That "only" is doing lifting heavier than you probably realize. Such representation, which is by the way specified to be executable bidirectionally (roll back capabilities), is a full blown program, so you end up implementing language spec, godegen and execution engines. In cases of relatively simple business models that is going to be the majority of the engineering effort.