Hi HN,

I’m building Moondala, a social e-commerce platform based on a simple idea: the people who help grow a platform should share in the value it creates.

Instead of ads or influencer payouts, Moondala shares a fixed portion of each transaction fee with users through a referral tree (up to multiple levels). When someone you invite makes a purchase, commissions are distributed automatically — no content creation, no promotion requirements.

Shops don’t pay for ads. Products are shown in users’ “mall” based on matching interests and profiles, not bidding or ranking systems.

I’m a solo founder with a full working stack (user app, shop app, admin app). Right now I’m focused on validating whether this incentive model makes sense long-term and what edge cases I’m missing (fraud, incentives, UX clarity).

I’d really appreciate feedback from people who’ve built marketplaces, payment systems, or referral mechanics: – What would you worry about first? – What would break at scale? – Is this something you’d personally use?

Thanks for reading.