This has to be the most effective ad campaign they have done, I have seen some variation of this story on every platform I use. I don't think the brand has a lot of goodwill, but my awareness has gone through the roof due to this AI push
I'd argue that they don't need an ad campaign, tbh. Everyone already knows it exists; in regions where it's popular it's generally due to the lack of a decent local competitor. As you say, no-one really _likes_ Grindr.