Licensing?
It's approximately the least-interesting article I've read this year.
But honestly, I'm ok with it being only somewhat interesting. When you write as many posts as Mr. Chen does, they aren't all going to be bangers.
That depends. Licensing is a weird nuanced beast. The original video could have received a license to broadcast on something like MTV. MS didn't want to broadcast it, but distribute it. That's an entirely different thing in the licensing world. The fees also change depending on broadcast/distribute. The number of units would be considered and fees based accordingly.