This was being asked as long as I remember (~15 years now?) but the conversion commissions were around 2%-5% at most. 15% is egregious.
Plus, the point is that you're asked whether you'd like to pay more for something, where there is no benefit in it for you nor a public benefit etc.
Some places they're insistent that you must do currency conversion or the payment won't work. Makes me think the merchant must be getting a chunk of that profit and telling their staff to accept the conversion...
For example, I can choose my bank to do the conversion at the time of purchase, or pay with that currency when the invoice comes.