> The average consumer isn't going to make a distinction between Tesla vs. Waymo.
I think they do. That's the whole point of brand value.
Even my non-tech friends seem to know that with self-driving, Waymo is safe and Tesla is not.
I think they do. That's the whole point of brand value.
Even my non-tech friends seem to know that with self-driving, Waymo is safe and Tesla is not.
Once Elon put himself at the epicenter of American political life, Tesla stopped being treated as a brand, and more a placeholder for Elon himself.
Waymo has excellent branding and first to market advantage in defining how self-driving is perceived by users. But, the alternative being Elon's Tesla further widens the perception gap.