Successfully repurposing ideas into fresh contexts is good work. This is not what Microsoft has done. Not by a long shot.
As to the Bang and Olufson argument, well, B&O sell speakers and is a nice company, but Apple sells the future of humanity and is the largest company in the world. It's a question of vision and impact, not who came up with hardwood floors first.
Come to think of it, the whole who-thought-of-it-first is a real red herring when thinking about why Apple/Apple Stores are significant.