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You can be in perfect shape and still not find clothes that fit. The issue IS the sizes.

Expecting mass-market, lowest-common-denominator products to be tailored to your special circumstance is the issue.

Normalize going to a tailor, instead of grumbling about how you aren't benefiting enough from the sweatshops mass retailers are running.

But they're not lowest-common-denominator products. If they were, clothing designers would be tailoring clothes for a rectangular figure. The article clearly shows that only 12% of women have that "hourglass" figure and yet, by design, almost all the clothing manufacturers are tailoring their clothes for this shape, regardless of size.

You think companies are all deliberately leaving big money on the table by making hourglass clothes as an oopsie?

They're doing it because people are buying clothes based on superficial appearance, and most people prefer the aesthetics of the hourglass shape.

Rectangular clothing doesn't sell as well because it doesn't look as good on a mannequin even if it fits better.

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