As long as I've been involved with marketing I think most people have always underestimated the amount of work to break through indifference. If it came to putting up flyers for instance, my idea of a marketing plan is 50-1000 flyers with 5-15 distinct designs, the average young person thinks that people are so desperate to hear your message that 10 flyers will do it.

Back in the day for everything that "went viral" there were 100 "normal dudes" who had a marketing plan that involved "going viral" but it didn't happen.

People are about to learn in the AI age that: (1) if you speed up execution or the appearance of execution you run into the difficultly of marketing more quickly, and (2) Putting "AI" in your subject line will just make people close their earflaps the same way that "NFT" did two years ago.

Sure it is tuff and most people won't succeed, but with hustle and imagination some people are going to make it today, but the "life hacks" that work are either not generalizable (you are not going to transform into a fox) or trade secrets.