Critical services like email and search should be treated as a public utility. Those cost money as well, but are affordable to almost anyone, and social safety nets should be taking care of those who don’t.
[0] e.g.: https://en.wikisource.org/wiki/American_Convention_on_Human_...
Yes, we should all let the governments decide if we should have access to our email addresses and pinky promise they won't use your data against you if one day you decide to disparage the sitting president/prime minister of the country you reside in.
Corporations bad! Government good! M'kay!
It's the same vein as criminals using cash vs Bitcoin; both can hide crime, but one is way easier to scale up.