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Such a simple idea but I'm looking forward to see how it goes ( I have signed up ).

One feedback though. You brand this as something exclusive ( only 11K people ) but in the "Welcome mail" after I signed up you ask me to share it with my friends... Isn't that counter intuitive? If I want to be "selected" the less competition there is, the better so I shouldn't share it.

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Thanks, and thanks for signing up. I appreciate it.

I can see how that may be confusing. And yes you are right - but we are hoping that as much as you want to get in, you will also want to join the club with your wife/husband/brother/sister/friend - a lot of clubs, no matter what they are, are more fun if the experience is shared (in my opinion).

thanks again..

You could limit the number of invites that a new customer could offer to be 1 or 2. It might even make them more likely to invite somebody because an invite appears to have greater value. Worth an A/B test at least imho.

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