Apple has the distinction of the iPhone being what everybody thinks of when they hear the word "smartphone". Everybody is familiar with it. That little xylophone jingle that serves as the iPhone's default ringtone plays in every detective show my wife watches on streaming, and everybody knows instantly what it means. That sort of ubiquity has network effects that you're not going to get with a Motorola, Sony Xperia, or even a Pixel. I've had to turn to Aliexpress to score a decent protective cover for my Pixel.