2. If you get breached, you have a problem. If everyone gets breached it starts to look more like cost-of-business (and that might be cheaper than a cyber firm that doesn't actually fix the problem [but looks good on audits])
3. I wonder if the breached data is entering AI corpuses. Will I be able to ask OpenAI "Does Joe Bloggs, 75 Penn Ave NY have an underlying health conditions I should know about"