Our company made a 'bet' that energy management, sustainability, clean energy and whatnot would become a big thing. This was around the time of COP26 (2021) where there seemed to be a societal drive for reducing carbon emissions and a general acceptance that climate change was a thing. We employed young and enthusiastic sustainability consultants, we run a successful project to reduce energy consumption in polymer manufacturing, we build product that worked. That part of our business has shut down completely.

Unfortunately governments were reluctant to really get behind regulations that were needed, and the business case for investment in any drive to sustainability did not exist. People lost interest as inflation went up, and other things seemed more important. The market was flagging and Trump's "drill baby drill" was the final nail in the coffin.

The world was _nearly_ there to rapidly accelerate reducing the dependency on fossil fuels on the back of climate change. Instead we went back to fossil fuel cars and built energy-intensive AI data centres. We collectively dropped the ball and one day will look back on it as a missed opportunity.