> Facebook may have opened the door to something like sarcastic Amazon reviews.

Remember the Chik-Fil-A debacle? Their FB page became ground zero for Chik-Fil-A's opponents, and that was without promoting any posts--they were trying to downplay Dan Cathy's gay marriage comments by stealthily releasing a statement via Facebook, to the exclusion of all other channels.

But I don't know if there's a solution. FB is getting so bloated and unwieldy for advertisers AND end users (I'm both).