Actually, I believe when there are a million people involved it's actually easier. As long as you have access to good data that is.
As long as you have access to good data that is.
This is very difficult in itself. Even once you have it; it is not easy. More data does not lead to better prediction. It's a fallacy which has been proven wrong time and again.Even given a single sample, one can make a prediction of what the next observation will be: the same value. Once you get more samples and more knowledge about the subject, you can bring stronger statistical tools to bear to get error estimates, prediction intervals, improved models, etc.
Like I said earlier, increase in data does not always lead to improved models.
In polls like this, the more data the better as long as it is unbiased (i.e. as long as it is DATA).