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This is quite cool. I'm a dad of two in Palo Alto, CA and love the Cal Ave farmer's market! The best part are the musicians playing on the day!

For organizers, what is the primary proposition: is it to get more demand/drive footfall, or, is it to make bookings & event management an easier experience? Thanks!

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Thanks! Our primary value prop is end to end management of the back office for running these events. We run close to 200 events/year and have been dogfooding it internally for the past year with our team and it's solved a number of critical issues for us. The bonus is the vendor discovery piece - we currently have a network in NJ/NY/PA of close to 10K vendors (farmers, makers, food purveyors) who work with us so it was an easy way to seed 50% of the marketplace with customers.

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