The US has allegedly said they will retaliate with nuclear strikes on Russia if Russia uses nuclear strikes on Ukraine.
Their video recordings of Trump doing God-only-knows-what, on the other hand, appear to be working great. Ditto, the unreleased files hacked from the Republican National Committee's email server in 2016.
It doesn't all have to work.
Like a beheaded snake, you can still get bit.
Which recent foreign policy actions by Russia indicate that they care overmuch about soft power, or consider its loss to be a significant risk?