Companies lower prices all the time. It's the competitive market at work. They just don't tend to say why, because nobody cares about the reason, so it's not necessary.
E.g. snack prices are coming down, to pick one recent example: https://www.npr.org/2026/02/03/nx-s1-5697941/pepsi-prices-ch...
But it's human bias to notice when things get worse, but not when things get better.
There’s an argument to be made that Amazon has so much of the online buying market that’s it’s not competitive and can likely get away with increasing price. And I tend to agree with that
Amazon is in an extremely competitive market. They can raise prices for fulfillment because everybody has to because everybody's fuel prices are going up.
People Google things they're going to buy. Or at the very least they go to other places they're familiar with like Walmart (for the US).