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I'd be curious about the decision between freemium (free plan) vs free trial - what was the process for choosing to use freemium? That's something I talk about with lots of founders, and there are specific reasons freemium works well for us at Buffer.

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Our motivation with the free plan is to let people who are interested evaluate the service. We tried a 30day free trial, but we heard from some users that they really didn't want to put in a credit card to sign up at first, and some didn't think it was enough time.

By charging more as the number of users grows it ties the cost to the actual value they're getting. With the free tier at 50 users, we think that gives everyone a chance to try it out without giving away the farm.

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