Base load is a feature, not a bug. Companies planning new industrial facilities need long-term guarantees of reliable 24×7 power with predictable rates. Otherwise they'll build elsewhere. Dispatchable power doesn't help them.
Dispatchable power is the only sort of power that provides 24x7 power with predictable rates. If there's more demand, you produce more power (at the same cost). If there's less, you produce less so you can sell what you do produce at the same cost.
Those large industrial customers often also end up selling the electricity in the market. Power companies need multi-decade commitments before they are willing to build anything as capital intensive as a nuclear reactor. In that time, industrial customers need to modernize their factories to keep them competitive. Which is often the time they realize it's more profitable to invest that money somewhere else and wind down the old factories.