It makes sense for him to want to leave considering Facebook is really just providing a newsletter service, and it was the marketing that the companies have done to drive them to their Facebook pages. It should be a mutually beneficial relationship, not one where Facebook is trying to milk both companies and consumers. The problem is they aren't making 'enough' off of consumers, and therefore are trying to go after companies too. It's chicken and egg problem, and now that Facebook has 'everyone' on it they are trying to milk it. Yes, there is value of guaranteeing that X number of followers will see a post in their feed - which true fans would want to see anyway (and based on algorithms likely would or would be an active visitor to their Facebook page), however Facebook is trying to prove their $100 billion valuation by essentially trying to extort companies, whereas it should be a slightly above cost of reaching (as the minimum). Facebook is trying to charge Advertising prices for something that is at its foundation a service being provided; Facebook has no monopoly on containing fans. If Facebook doesn't change this quickly it has no chance of ever becoming a $100 billion company, because by that time Facebook won't be freely marketed by big companies linking to their 'Facebook pages.' Facebook's abusing the relationship, and like anyone in an abusive relationship - it won't end well for the abuser, they won't get what they want. - at least not once more people realize it's abuse and they don't need to be in that relationship.