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I'm not the OP but here's my take on it: as we evolve so do our tools, and as more and more people start creating their businesses online, the tools to support that will become easier and more efficient it'll get to do that.

Today you don't need a programmer to setup your online website with a store attached to it (and that could be 100% of your business), imagine what you will be able to achieve in a couple of years by yourself.

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I think providing generalized software and plugins that non programmers can use for say blogging and ecommerce will always be somewhat limited. Once you get to a certain size the plugins will need customization to really work the way you want them to.

I do have a bit of a biased perspective though, instead of looking for a non programming solution I just jump into the code an make it work the way I want. It is amazing sometimes to see what tools people have cobbled together on a website to get away without programming knowledge.

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