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And risk of loss of control on the software ecosystem.

This is the big one IMHO. Apple is all about control of the stack, top to bottom. Any sort of "help" with linux on macos would be threatening to that control. Apple "helped" even more than I would have expected by not locking alt OSes out of the bootloader. Probably for less than altruistic reasons, but they did do it.

loss of control, fewer services sales w/o their built-in upsells etc… tragedies

Go team Asahi!

> Little to no monetary benefit

A 1-3% of the market out of the 5% that Linux already is, is little to no monetary benefit?

Apple has many easier ways to win 1-3% of 5%.

Many? Really? Do share some examples, please, on how does Apple easily sway Linux users?

EDIT: I now see what you said: I meant 1-3 percentage points out of the 5%, but I am sure you actually know that.

I don't know if that's true. Linux users are curious and will try more stuff but people mistake that they file bug reports (and usually detailed ones...) with complaining more.

Apple's MO is that it's their baby. End of. They don't do open. Their compiler is closed source, and so on.