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This actually seems like a pretty uniting issue. I haven't seen many politicians of any party openly come out in favor of the sort of price discrimination banned by this bill.

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Came to say the same thing. Though calling it 'price discrimination' will bring out the MAGAs who will reflexively conclude that banning it must be woke/DEI and then demand to have it everywhere. Better to call it 'diverse pricing' to get the opposite reaction.

"diverse pricing" comes across as DEI pricing, too, what with the name. And the name is what's important, not the actual idea. If you want them to be against it, call it "Socialist Pricing" or if you want them to support it call it "Freedom Pricing." I know it's not indicative of either, but it just needs to sound bad or good.

I think that was the idea, that MAGAs would see "price discrimination" as a good thing, but "diverse pricing" as a bad thing.

FWIW, Trump's FTC dropped a price discrimination lawsuit against Pepsi after Pepsi donated $500k to Trump's inauguration. The suit was brought up under Biden's administration.

Republican politicians do support price discrimination. It fits in with their pro big business, anti consumer policies. To recognize this and then quibble over "the sort" or how "openly" they support it, is disingenuous.

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