If investors invest heavily in lemon juice, then go around hyping it and selling it with the promise it makes you invisible to cameras (which it doesn't), it doesn't matter how stupid and gullible the rubes who fall for that are, the investors bear the responsibility for giving them that idea, when people start attempting to rob banks with lemon juice on their faces.

(cf https://en.wikipedia.org/wiki/1995_Greater_Pittsburgh_bank_r...)

Hype is bad. Unwarranted hype is worse. Enabling people who can't do a thing to do what they think the thing is, but isn't, because they don't know any better, is inflicting a pox upon the world.