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You're right. I got this from AI.

Based on research, a significant majority of podcast listeners—up to 94%—multitask while tuning in, with about 59% doing so regularly. Podcasts are often chosen because they allow listeners to consume content while their hands and body are occupied with other tasks.

But even 6% to 41% of the market is still alot.

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This is true. I would also think about more reasons people listen to podcasts and try to work through how this would also translate to a text based platform. Compelling storytellers, interviewers, and experts I would argue also command a top percentage of listeners with their charisma. While this is definitely possible through text given the existence of other written media, I think it would be harder to convey in a similar context as that of a podcast.

What would be the competitive advantage of your idea over a compelling web magazine or newsletter with a built in comment/chat section?

These are some of the questions I would ask and try to prove.

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