I do want to mention though, while this is bad, I feel like we're singling out a site. Fact is, I've seen more places where this doesn't happen. Though, not at places that have such a strong social mission as this one. And while I've done my best to work at those places to get it fixed, there is a lot of inertia and simply ignorance. I'm not talking about small places either. I'm talking about non-tech places that make their profit to the tune of hundreds of millions of dollars.
The inertia, the fact that no one else seems to care at such a place. It's an issue. Then I'm always the odd one out and looked at funny. When it's fixed no one really gives a shit and now I'm "that guy". A small form of resentment stays in these people.
Just mentioning my experience. It's stuff like this kind of apathy that gets us a world where a place like a suicide hotline just ignorantly does this kind of stuff. Or at least, that's my hypothesis: it's ignorance and apathy.
There's probably not a lot of data on this which is why I'm sharing this anecdata. I hope it's better than nothing.