> Not Sweden, but one Swedish startup.

Just as an aside jumping off this sentence from the article, I am far less tolerant of the practice of naming countries of origin or general locales rather than specific organizations in headlines and stories.

Name the organization, and if you want to in the body, name where they’re from/located/operating as it pertains to the organization. For that matter, if you can offer information on the specific locale (Sweden is a big place after all), you should also do that unless it really is something more national/international.