I've heard people describe commodity fetishism as replacing social relationships with relationships to things you own (e.g. your car, your iPhone etc). Is this accurate?
This has a ton of effects. Some of the most important: it obscures exploitation (profit appears to derive from capital/risk/trade/etc., i.e. anything but labor), it naturalizes capitalism (markets, competition, money, and wage labor seem transhistorical), it disempowers producers (alienation), and it produces ideological mystification in general (people attribute to greed, unfair exchange, moral failure, production scale, division of labor, or technologies what should be attributed to the specific historical form of labor).
So your example is probably a third-order effect of commodity fetishism.
This condensation of the concept really sucked. I suggest struggling through Capital Vol. I, Ch. 1.