I guess it’s not illegal to have a publishing house that promotes white authors. I’m no expert in that area.
I think people got this misconception that affirmative action was legal because universities practiced it. But the EEOC guidance for example has been consistent since the Carter administration. “Under Title VII, there is no separate legal concept of ‘reverse discrimination.’ Discrimination against any individual on the basis of race, color, religion, sex, or national origin violates Title VII.”
The only exception was that employers who had practiced segregation could take measures to undo the effects of that in their workplace. That’s what “affirmative action” meant. It was not sanctioned as way to address perceived disparities in society at large.