Do you mean you'd rather read the prompt than the output? That's tantalizing but it's only possible because they used AI. I think regular journalists and bloggers effectively have a secret prompt in their head and generate an article to respond to it. Don't you feel the same way about that? It's not AI vs human, but seeing behind the scenes vs seeing the product of the work. Also, you probably don't want to see how the sausage is made. It might look like "here's a bunch of dense technical PDFs about resource use permits and lab reports. Write an article that makes Tesla look like they did something wrong". That might be the exact same secret prompt a human journalist uses, so why do you value the human's output more than the AI's? The human certainly isn't trying to gain any understanding - they're trying to rile up their readers.