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Why don't you name your startup "asdjflasjflaksdjfa" and see if it survives. Bet you it doesn't.

That's a false comparison. It's not just that asdjflas... takes a long time to type, but it's also really hard to remember.

DuckDuckGo is probably easier to remember than most names. It just happens to take a little longer to type than Google or Apple. The Awesome Bar and Omni Bar make it less of an issue, though.

Supercalifragilisticexpialidocious is pretty easy to remember.

Supercalifragilisticexpialidocious is only easy to remember because you already have a reason to remember it (ie a strong brand, Disney, has already pushed it into your memory).

If it didn't have a movie behind it, you'd say, "Super-what?"

Only how to pronounce it. I couldn't spell it to save my life.

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