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That's a false comparison. It's not just that asdjflas... takes a long time to type, but it's also really hard to remember.

DuckDuckGo is probably easier to remember than most names. It just happens to take a little longer to type than Google or Apple. The Awesome Bar and Omni Bar make it less of an issue, though.

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Supercalifragilisticexpialidocious is pretty easy to remember.

Only how to pronounce it. I couldn't spell it to save my life.

Supercalifragilisticexpialidocious is only easy to remember because you already have a reason to remember it (ie a strong brand, Disney, has already pushed it into your memory).

If it didn't have a movie behind it, you'd say, "Super-what?"

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