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They promised an "always free" option. People committed to the service based on that.

Many companies offer a free tier and a paid tier and are willing to incur the cost of users who will never convert. If a company doesn't actually intend to keep it "always free" they shouldn't make the promise in the first place

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I think a company has to be able to change its commitment, but should not screw users at the same time. For example, if they want to remove the free plan, why not, strategy can change with context, the world is moving around the company, so then remove it for new users not existing ones and it's all good.

Maybe that's fair but that's not what's happening here.

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