That said, focusing on some narrow topic is also totally legitimate, as human being we can’t encompass everything and the rest in our tight attention window.
I just can't imagine tainting my name by joining those scientology retards...
Only when looking at "other" groups one generally starts to activate critical thoughts on the down sides of being part of that group.
A name in western culture is often not even chosen by the carrier, so any concern about what could be attached to the name is already part of this wanna show group value adhesion.
People think it's doctrine, scripture and proseltysing that sustains it and anyone looking into those first 2 at least would think they're idiots but mostly it's things like CREDs (credibility enhancing displays) and group ties that contribute to believers selfidentity which calcifies the belief.
Looking at their or a different religion for what it is would challenge their sense of self and as humans we really don't like that kind of cognitive dissonance.