I don't really see that many ads to be honest. I'm not on social media (except HN), I use Adblock, plus I just don't consume a lot of the media that the general population does.

I totally understand what the article is about though... I went on to my wife's instagram and her ad load is unbelievable. She probably has to look at 1 ad for ever 3 reels or images or whatever the hell they call them. I couldn't imagine having to see that many ads.

Last quick note - part of the reason why I avoid that kind of media, and use the tech to block it. I had a professor in college who pointed out that the purpose of ads is not to sell something, its actually to make you unhappy.