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Considering the recent publishing-related posts coming out of 37s, along with Jason's teasing announcement of a new product (and their history of building up hype leading up to a product launch), I put good money that their product will be a publishing app/service.

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This. The idea is so good I was ready to "drop everything and do it" but I can smell from the post that 37s is about to release the service they're asking for and would blow me out of the water.

Not really. Their last product (sortfolio) did not really do that well:

http://37signals.com/svn/posts/3196-sortfolio-lives

They do have a good reach and that will definitely help them, but the tablet market is now big enough for multiple players.

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