My brother used to do tech support for XBox Live. He said that 80% of his calls were password reset requests, something that everyone can easily self-service, yet some people insisted on speaking with a human for it.
And it's not like the work flow was any different. He'd just get their username or e-mail and trigger the password reset e-mail, and they were happy and that was the end of the call.
I was at my father-in-law's place once and overheard him calling his cable company to pay his bill when he could have done it online in a fraction of the time.
Sure, there are people with weird edge cases that definitely need a human, and you should be able to get one when you need it, but I forgive them for making it slightly difficult when so many people insist on a human when they don't.