In the past Apple has been pretty good at anticipating and responding to shifting cultural dynamics. I wonder if they'll recognize and adjust?
In the past Apple has been pretty good at anticipating and responding to shifting cultural dynamics. I wonder if they'll recognize and adjust?
The siloed utopian landscape is the point. Apple tries to sell a modern, clean lifestyle status symbol. They are selling products for the person you hope you become, not the person you are right now. "Buy an iPhone, and this is what your life could look like."
Same deal as fad diets and gym memberships, its the illusion of being able to buy your way into a lifestyle without doing the hard work. Apple is selling an identity.
Apple has often in the past positioned itself as an aspirational product for those who aim to be tasteful, talented, beautiful and wealthy.
The risk of becoming too disconnected from reality is that the typical person may stop aspiring to the sort of rich-person reality Apple presents. Think of how many of the symbols of wealth of prior generations, like fine tableware, were rejected by younger generations.