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the single best sentence in the whole text

"Seeing what everybody does, thinking what nobody does."

i would change it a little.

Seeing what everybody does, thinking what few do, executing like noone else

The way Schrodinger said it

"Thus, the task is, not so much to see what no one has yet seen; but to think what nobody has yet thought, about that which everybody sees."

well yes, in his context seeing is the idea and, thinking is the execution, which might amount to written proof or the likes.

I agree, I think another way to put it (to quote someone else), an idea is worth $20. I think execution of an idea (with pivots off early customer insights), brings it!

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