I certainly understand the ad industry wanting to make enough money to eat. I also understand the importance of advertising. It is a great way to raise capital while offering viewers a chance to see what products and services are out there. It is also a great way to financially support a site. I have made many purchases due to great advertising. But is it really their right to force ads on us while we have no right to a simple "leave me alone" button? Maybe there could be an option version of "do not track" that allows advertising based on the SITE information or adblocking that removes ALL ads. Then let the consumer choose. I would certainly accept a non-tracking option most of the time. Am I completely unique in this?
As for the argument that viewers will not opt-in to advertising, I simply laugh. I use "do not track" and ad blocking implementations extensively. However, I turn it off (my version of opting in to advertising) for family birthdays, anniversaries, and especially holidays. How else will I find the best deals? However, the rest of the time, I have absolutely no desire to see any Web page containing 50% (conservative for some sites) advertising. Unless I am completely unique in this world, I cannot imagine that I am the only individual who does this.
Again, why is a consumers right to be tracked or advertised versus a company's right to track me and advertise to me even a debate?