Yeah that's an important point, also mentioned in the article. It also mentions coffee that is designed to smell like "seasonal celebrations", ie pumpkin spiced latte and similar. We have to distinguish between coffee and dessert-in-disguise.
Double espresso with a dash of Baileys.. mmm..
I just came across a recipe for freezing coffee in ice cube trays, and then putting it in with Baileys and vanilla vodka.
This sounds like a winner for the annual "It's a Wonderful Life" every time they say George Bailey drinking game.