It's not because they're selling ROMs, that only accounts for a small fraction of their back library.
It's because they're assholes.
It's because they're assholes.
In our timeline of course, those are already easy to get, but those companies cater to the kinds of nerds who flash a new OS to SD cards and download collections of ROMs.
Now, do I think Nintendo actually makes that much money on Switch Online from people who (A) are only there for the retro games and (B) would jump on some "more mainstream" and easier version of retro piracy handheld? Mehhhhhh not really. But someone probably espouses that viewpoint at Nintendo HQ.