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surveys like this one: http://news.cnet.com/8301-13506_3-20108336-17/apple-tops-in-...

To rebut his claim though you'd need a survey asking people how many times they've had faulty components/hardware. Not how good they feel about the supplier.

Doesn't how many times a person has had faulty components/hardware from a supplier affect a person's feeling about that supplier?

Not really - basic psych says that a person who needed repairs and had them done in an emotionally pleasing way will be happier about the supplier than a person who didn't need repairs and so didn't care.

But rationally it's quite clear that it is better to not need repairs (=waste time) in the first place.

It's the same as in many jobs - saving the day in a disaster will get more praise than preventing a disaster from happening; but, of course, prevention is far more valuable.

Ah good point. Although I would agree that it's better to not need the repairs in the first place. Either way, Apple has clearly been doing a good job satisfying their customers.

The people have spoken.

I wonder how often these studies are taken- annually? Quarterly? It'd be neat if they were done frequently, rather like polls during campaign season. Maybe a month or two after major product launches to gauge if satisfaction has changed.

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