A neat idea. I'm gently worried about how good it is to ride.

Give people a bike that rides well and they're likely to continue to ride it. Give people a bike that they don't like and they're not going to ride that bike, and will be less likely to ride any bike in future.

Still good luck to them. Some places have horrific road accident death rates so getting people out of cars, off mopeds, and onto bicycles could help.