Startups also need to consider what traffic sources are arriving at their landing page. As a paid search guy, I'm sending traffic from Google PPC to landing pages, not home pages, and we're optimizing these pages all the time.

We leverage over a decade of experience and are happy to offer individual startups advice. (We also have a conversion optimization program available for a fee.) I'm also happy to summarize our best practices (for paid search anyway). We preach this stuff all day long.

- What is the search intent of the visitor for each keyword you're buying? Own this question by pulling search term reports as often as possible. - Be sure the ad copy matches search intent

- Be sure the landing page matches the ad, which matches search intent

- Have a very strong offer that stands out from the crowd. This one usually takes a team to develop. Test different offers.

- If the all of the above are in line, get the @#$% outta the way! Don't fill your landing page with all kinds of unnecessary links, videos, white papers, history, about the team, etc. Just provide a nice big button to push them along the funnel.

- Some folks benefit from placing a signup form directly on the landing page. Others actually want to qualify the visitor a bit more by forcing a click to the next page. It all depends on you.

- Are you equipped to handle phone calls? Then provide a big phone number! And use dashes like this: 415-123-4567, not periods 415.123.4567.

- Test, test, and test some more. We swear by Optimizely for LP testing.

Hope this helps.

I think if you had a marketing person they would be slapping you for letting your site remain down for an hour while you have people interested in checking it out :D

Any idea when it'll be back up? I'd like to check it out.

Right now, it's suffering from a 502 Bad Gateway ;).