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Comment by imglorp | Hacker News Reader

What the doublespeak hell is this?

> The enterprise version of Gemini Code Assist on GitHub is a separate and distinct product from Gemini Code Assist Enterprise.

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A while back I evaluated using Google's AI products for my company and this is barely the tip of the iceberg when it comes to confusing naming. I left so confused after a few days that I decided there was no way I could inflict that on anyone else in the company. I think the were some good ideas in there but I couldn't tell you which of the ~40 (at least) similarly named products those were.

I did wind up choosing GCP to be our primary enterprise AI provider and it has definitely been a challenge to try and explain the difference between Vertex AI Studio, Gemini Enterprise, and Gemini Enterprise Code Assist, to say nothing of trying to explain that these three products are not the same thing as the consumer version of Gemini that they can find when they google “Gemini AI”. The branding is godawful.

This appears to be a commonality across software companies as Microsoft appear to do the same thing.

Is it that the marketing is bad or is there some weird reason that this all makes sense?

If I had to guess, it’s an ownership issue. There’s an enterprise team, a consumer team, a cloud team, etc. so there’s no single vision and plan. Which could be okay, but then each of those teams likely has not been given the authority to develop their own branding or naming and just defaults to using whatever is available, pre-canned.

Honestly I think it’s just a Microsoft and Google problem. Microsoft has been terrible at branding for as long as I can remember, and Google seems like they’ve been slowly turning into Microsoft over the years in more ways than just poor product naming.

don't forget the renaming of Vertex AI to Gemini Enterprise Agent Platform

so you could have e.g. Claude Opus 4.8 on Google Gemini Enterprise Agent Platform

makes sense, right?

Price segmentation taken to absurd lengths.

It looks like products being developed by two teams, separate but not independent what can be chosen as the name of service.

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