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Maybe this is their monetization strategy. Instead of incurring the high costs of supporting a large load of unpaid users and then trying to monetize the user base from there - maybe they want to get to revenue quickly.

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I think it's up for debate as to whether you should test pricing in the MVP stage. In this case, I think it's in the best interest to leave pricing out of the question and first inquire as to whether people find it useful.

http://qr.ae/1ygLq - my answer on quora regarding testing pricing while in MVP stage.

Mostly agree.

"You can figure out what they'll pay for it once you know they'll use it in the first place."

Seems a bit presumptive and opens the door for risk.

I think you're right. But what about the perceived value the beta testers have? Surely they won't be happy about paying for something that was free.

You're right in the fact that you'll piss off some people when you introduce a pricing plan later. This can be a very slippery slope and is the main reason why most b2c services don't charge for their software. I'm sure the team at Glance will be A/B testing for consumers vs enterprise, and the consumer registration won't have the 30-day trial text.

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