This is a great move by Netflix. It will hopefully be visible enough that ISPs will try increasing their standing, which is ends up being good for customers.
My ISP (Time Warner Cable) is basically openly hostile towards its customers and can afford to be since it has a de facto monopoly position where I live. I'm pretty sure this Netflix report will do nothing to get them to fix their many, many problems.
I'm very hopeful that in the long term Google Fiber will make a big impact on the ISP landscape here in the United States, but I think it is going to take a very long time and the entrenched players are going to have to be dragged into the present kicking and screaming (and lobbying) and Google is going to have to expand a LOT more before the other guys start making real changes.